
INNOVATION · BUSINESS INTELLIGENCE · ARTIFICIAL INTELLIGENCE · LEARNING
Your next step forward starts with a question
PRÓXIMA LAB is the G&Prospective brand that connects innovation, business intelligence, artificial intelligence and learning to turn challenges into practical solutions.
A collaborative space where people and organizations bring their knowledge together to explore options, develop tools, and test new ways of working.
PRÓXIMA LAB develops its own solutions and contributes innovation, business intelligence, artificial intelligence, and learning capabilities to projects across G&Prospective.
WE CONNECT IDEAS
WE EXPERIMENT TOGETHER
WE CREATE SOLUTIONS

DOES THIS SOUND FAMILIAR?
We listen to the challenges you face and explore new possibilities with you
Sometimes an organization needs to understand what’s happening before deciding what to do next.
Does any of this sound familiar?
These situations can arise in a company, a social organization, a sector, or a territory.
The meaning of PRÓXIMA LAB
We can help shape what comes next
PRÓXIMA points to what comes next: a new question, a capability to build, or a solution beginning to take shape. LAB describes how we explore those possibilities: by observing, asking questions, connecting knowledge, testing ideas, and comparing results. Together, they describe a space where curiosity meets method and collaboration helps address real challenges.
EXPLORE POSSIBILITIES
TEST IDEAS
DEVELOP SOLUTIONS
What can we make possible together?
Bring us a challenge you want to understand, improve, or address. We can help define it, explore options, and identify a starting point. You can begin with one capability and add others as needed.
What do you need to improve?
Let’s explore better ways of working and develop products, services, or processes that meet real needs.
What information are you missing?
Let’s bring your data and knowledge together to understand what’s happening and make better-informed decisions.
What could we automate?
Let’s identify tasks and processes where AI could save time and help teams respond more effectively.
What do you want to learn?
Let’s build the knowledge and skills needed to use new tools and tackle new challenges.
PRÓXIMA LAB · INNOVATION
An idea opens up possibilities.
Putting it into practice creates new paths
We develop new approaches to challenges together. We combine people’s experience with practical methods and tools to design, test, and implement improvements to products, services, processes, and ways of working.
Where we can innovate with you
- products and services
- processes and ways of working
- business and management models
- social and territorial solutions

Services
From opportunities to experiments
01
Explore Opportunities
understand needs and challenges to identify where improvement could create value, drawing on people’s experience and available information.
02
Design Solutions
develop options with the people involved and shape promising proposals for evaluation before proceeding.
03
Prototype and Test
build early versions of solutions and test them with prospective users, gathering evidence to decide what to change or reconsider.
04
Prepare Implementation
use what we’ve learned to identify the conditions, changes, and resources needed to implement or scale a solution.
Your experience is part of the innovation process. Those who live the challenge also build the solution.
We aim for clearly defined opportunities, practical proposals, evidence to inform decisions, and a path forward. Testing may also show that an option is not viable.
PRÓXIMA LAB · BUSINESS INTELLIGENCE
Connect your data.
Understand your circumstances. Decide with clarity
We turn scattered data into useful information. We help organize, integrate, and analyze your organization’s data and improve the systems that support it, making work easier and decisions better informed.

Services
Information that works for your organization
01
Data Management and Quality
organize data and set quality standards so information is consistent, understandable, and fit for purpose, with clear ownership.
02
Integration and Automation
connect data sources and reduce manual work involved in collecting, transforming, and sharing information.
03
Analytics and Business Intelligence
turn data into metrics and analysis that clarify performance, reveal trends, and identify opportunities to improve.
04
Information Systems
we assess the fit between business needs and their systems, such as ERP, CRM and other management applications, and support their integration and adoption within the agreed scope.
Start with the decision, not the dashboard. Information matters when people can understand it and use it.
We seek: reliable information, less manual work, visibility of performance and systems put to better use.
PRÓXIMA LAB · ARTIFICIAL INTELLIGENCE
Build capabilities.
Change how you work
We integrate artificial intelligence into specific tasks and processes to help you make better use of your time, draw on knowledge and improve performance. We develop solutions adapted to your circumstances, with people as the protagonists of their application.

Services
AI solutions for concrete challenges
01
Personal and Team Productivity
help teams use AI tools in everyday work, with clear objectives and processes for checking results.
02
Knowledge Assistants
explore and develop assistants that help people find information within their organization, using defined sources and access permissions.
03
Process Automation
use AI in workflows to interpret information, classify content, or draft responses, with human review at defined points.
04
Applied AI Developments
design and test AI solutions for specific needs, using prototypes and pilots to assess usefulness and feasibility.
Responsible use matters. We consider data quality, privacy, access permissions, and human oversight when applying AI. AI-generated outputs can be inaccurate and must be checked before use.
We seek: time better used, more accessible knowledge, better quality of work and teams with greater autonomy.
PRÓXIMA LAB · LEARNING HUB
What you learn creates possibilities.
What you apply makes a difference
We offer education, training, and practical learning experiences to strengthen capabilities. We connect knowledge with the challenges of people and organizations so they can learn, practice and move forward.

Different ways to learn
01
Courses and Trainings
training focused on specific knowledge and skills, with activities designed to support practical application.
02
Learning Paths
step-by-step learning programs designed to build a defined capability or achieve a specific goal.
03
Workshops and Labs
hands-on learning that helps participants explore problems and apply tools in workplace or community settings.
04
Mentoring and Shared Learning
guidance and peer exchange to answer questions and draw on the experience of specialists and participants.
Training for organizations
The capabilities your team needs, connected to its reality
We design training around your team’s challenges, roles, and existing knowledge. This includes assessing needs, tailoring content, practicing with real situations, and evaluating learning. We agree on program scope based on each organization’s needs, resources, and circumstances.
Knowledge areas
- Strategy and Management
- Assets and Operational Excellence
- Social Management and Projects
- Foresight and Innovation
- Data and Artificial Intelligence
- People and Collaboration
Each person’s knowledge can open possibilities for everyone
We invite people, companies, social organizations, universities, and institutions to work on shared challenges. Participants may bring experience, a question, a capability, or a setting in which to test an idea. We agree on the terms of each collaboration based on the initiative.
Propose a challenge
share a need you want to understand and explore.
Contribute knowledge
add your experience, your technical capabilities or your perspective.
Take part in a pilot
provide an application context to evaluate the usefulness of a solution.
Share lessons learned
turn your experience into useful knowledge for others.

Let’s Connect and Collaborate
What would you like to make possible?
You don’t need a fully formed solution to start. A question, a challenge, or an idea is enough. Tell us what you’d like to achieve, and we can explore a possible approach together.
